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Why e.l.f. Beauty (ELF) Stock Is Up Today

Investivoq PriceTracker

e.l.f. Beauty (ELF) is up 3.3% today. Here is some analysis on what might have caused this price movement.

Analysis: The most likely driver is continued investor follow-through after e.l.f. Beauty posted a strong fiscal second-quarter report last week, with fast sales growth, better profitability, and higher full-year guidance. Today’s gain also looks consistent with ongoing optimism around recent analyst price-target increases and expanding distribution across the company’s brand portfolio.

Details:

  • e.l.f. Beauty said fiscal second-quarter net sales rose 51% to $520.8 million, marking its 31st consecutive quarter of net sales growth.
  • The company raised its fiscal 2027 outlook and now expects net sales growth of 22% to 24%, up from its prior 18% to 20% view, while also lifting adjusted EBITDA and adjusted EPS guidance.
  • Profitability improved as quarterly gross margin reached 71%, and adjusted diluted EPS came in at $1.21, reinforcing the idea that growth is not coming at the expense of margins.
  • Recent updates also point to continued brand momentum, including Well People’s launch in more than 500 Sprouts stores and several Wall Street firms lifting their price targets after earnings.

    • Sources:

    e.l.f. Beauty Investor Relations, SEC, StockAnalysis

    Disclaimer: This price movement analysis was generated with the help of AI. Please double-check the information provided for mistakes.

    $ELF Insider Trading Activity

    ELF Insider Trades

    $ELF insiders have traded $ELF stock on the open market 35 times in the past 6 months. Of those trades, 0 have been purchases and 35 have been sales.

    Here’s a breakdown of recent trading of $ELF stock by insiders over the last 6 months:

    • TARANG AMIN (Chief Executive Officer) has made 0 purchases and 10 sales selling 97,164 shares for an estimated $8,780,513.
    • JOSHUA ALLEN FRANKS (SVP, Operations) has made 0 purchases and 9 sales selling 47,046 shares for an estimated $4,610,158.
    • JENNIFER CATHERINE HARTNETT (Chief Commercial Officer) has made 0 purchases and 3 sales selling 40,027 shares for an estimated $2,788,735.
    • MANDY J FIELDS (See Remarks) has made 0 purchases and 6 sales selling 28,856 shares for an estimated $2,341,653.
    • KORY MARCHISOTTO (See Remarks) has made 0 purchases and 3 sales selling 25,037 shares for an estimated $1,737,786.
    • SCOTT MILSTEN has made 0 purchases and 2 sales selling 12,674 shares for an estimated $656,581.
    • LAUREN COOKS LEVITAN has made 0 purchases and 2 sales selling 8,748 shares for an estimated $530,697.

    To track insider transactions, check out Investivoq's insider trading dashboard. You can access data on insider stock transactions through the Investivoq API insider transaction endpoint.

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    $ELF Hedge Fund Activity

    We have seen 240 institutional investors add shares of $ELF stock to their portfolio, and 262 decrease their positions in their most recent quarter.

    Here are some of the largest recent moves:

    • PRICE T ROWE ASSOCIATES INC /MD/ removed 1,981,336 shares (-95.8%) from their portfolio in Q2 2026, for an estimated $146,618,864
    • AQR CAPITAL MANAGEMENT LLC removed 1,473,881 shares (-98.5%) from their portfolio in Q2 2026, for an estimated $109,067,194
    • HOLOCENE ADVISORS, LP added 1,356,999 shares (+inf%) to their portfolio in Q2 2026, for an estimated $100,417,926
    • JPMORGAN CHASE & CO removed 1,231,461 shares (-62.8%) from their portfolio in Q3 2026, for an estimated $124,340,617
    • GOLDMAN SACHS GROUP INC added 1,222,786 shares (+175.0%) to their portfolio in Q2 2026, for an estimated $90,486,164
    • MACKENZIE FINANCIAL CORP removed 935,260 shares (-100.0%) from their portfolio in Q2 2026, for an estimated $69,209,240
    • SIXTH STREET PARTNERS MANAGEMENT COMPANY, L.P. removed 647,815 shares (-100.0%) from their portfolio in Q3 2026, for an estimated $65,409,880

    To track hedge funds' stock portfolios, check out Investivoq's institutional holdings dashboard. You can access data on hedge funds moves and 13F filings through the Investivoq API 13F endpoint.

    $ELF Analyst Ratings

    Wall Street analysts have issued reports on $ELF in the last several months. We have seen 10 firms issue buy ratings on the stock, and 0 firms issue sell ratings.

    Here are some recent analyst ratings:

    • JP Morgan issued a "Overweight" rating on 11/05/2026
    • Citigroup issued a "Buy" rating on 11/05/2026
    • Canaccord Genuity issued a "Buy" rating on 10/22/2026
    • Jefferies issued a "Buy" rating on 10/19/2026
    • Baird issued a "Outperform" rating on 10/07/2026
    • Raymond James issued a "Strong Buy" rating on 10/01/2026
    • Bernstein issued a "Outperform" rating on 09/17/2026

    To track analyst ratings and price targets for $ELF, check out Investivoq's $ELF forecast page.

    $ELF Price Targets

    Multiple analysts have issued price targets for $ELF recently. We have seen 15 analysts offer price targets for $ELF in the last 6 months, with a median target of $120.0.

    Here are some recent targets:

    • Dara Mohsenian from Morgan Stanley set a target price of $125.0 on 11/10/2026
    • Anna Andreeva from Piper Sandler set a target price of $110.0 on 11/05/2026
    • Javier Escalante from Evercore ISI Group set a target price of $115.0 on 11/05/2026
    • Peter Grom from UBS set a target price of $129.0 on 11/05/2026
    • Filippo Falorni from Citigroup set a target price of $139.0 on 11/05/2026
    • Andrea Teixeira from JP Morgan set a target price of $135.0 on 11/05/2026
    • Susan Anderson from Canaccord Genuity set a target price of $137.0 on 10/22/2026

    This article is not financial advice. See Investivoq's disclaimers for more information. Note that there may be inaccuracies due to mistakes in ticker-mapping, and other anomalies.