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Levi Strauss Slides as Investors Focus on Soft Direct Sales Trends

Investivoq PriceTracker

Levi Strauss & Co. (LEVI) is down 6.2% today. Here is some analysis on what might have caused this price movement.

Analysis: The sell-off appears tied to investor concern over softer consumer demand in key channels, even though Levi lifted its annual profit outlook. The market seems to be focusing less on the earnings beat and more on flat direct-to-consumer comparable sales, weaker U.S. trends, and the idea that part of the profit strength came from tariff refunds rather than purely underlying operating momentum.

Details:

  • Levi raised its full-year profit outlook and posted adjusted quarterly earnings above expectations, helped in part by tariff refunds received during the third quarter.
  • Quarterly revenue was roughly in line with Wall Street expectations, which may have limited upside enthusiasm despite the earnings beat.
  • Comparable sales in the direct-to-consumer business were flat, and management flagged U.S. sales pressure as shoppers dealt with tighter household budgets.
  • The company plans to redeploy a sizable portion of the tariff-related benefit into promotions and marketing, which may have reinforced concerns that demand needs extra support heading into the holiday season.

    • Sources:

    Levi Strauss & Co. Investor Relations, SEC, Reuters

    Disclaimer: This price movement analysis was generated with the help of AI. Please double-check the information provided for mistakes.

    $LEVI Insider Trading Activity

    LEVI Insider Trades

    $LEVI insiders have traded $LEVI stock on the open market 16 times in the past 6 months. Of those trades, 0 have been purchases and 16 have been sales.

    Here’s a breakdown of recent trading of $LEVI stock by insiders over the last 6 months:

    • ROBERT D. HAAS has made 0 purchases and 8 sales selling 1,200,000 shares for an estimated $27,901,897.
    • HARMIT J SINGH (EVP & Chief Fin. & Growth Ofc.) has made 0 purchases and 3 sales selling 329,911 shares for an estimated $7,771,372.
    • E. HAAS JR. FAMILY FUND PETER has made 0 purchases and 2 sales selling 150,000 shares for an estimated $3,601,231.
    • MARGARET E. HAAS has made 0 purchases and 2 sales selling 50,000 shares for an estimated $1,200,606.
    • DAVID JEDRZEJEK (SVP and General Counsel) sold 336 shares for an estimated $7,667

    To track insider transactions, check out Investivoq's insider trading dashboard. You can access data on insider stock transactions through the Investivoq API insider transaction endpoint.

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    $LEVI Hedge Fund Activity

    We have seen 176 institutional investors add shares of $LEVI stock to their portfolio, and 100 decrease their positions in their most recent quarter.

    Here are some of the largest recent moves:

    • JPMORGAN CHASE & CO added 6,920,808 shares (+inf%) to their portfolio in Q2 2026, for an estimated $171,843,662
    • GOLDMAN SACHS GROUP INC removed 2,394,466 shares (-62.8%) from their portfolio in Q2 2026, for an estimated $59,454,590
    • WELLINGTON MANAGEMENT GROUP LLP removed 1,214,642 shares (-35.4%) from their portfolio in Q2 2026, for an estimated $30,159,560
    • AMERIPRISE FINANCIAL INC added 1,202,468 shares (+211.5%) to their portfolio in Q2 2026, for an estimated $29,857,280
    • FMR LLC added 1,137,009 shares (+1609.7%) to their portfolio in Q2 2026, for an estimated $28,231,933
    • MILLENNIUM MANAGEMENT LLC removed 1,041,790 shares (-65.5%) from their portfolio in Q2 2026, for an estimated $25,867,645
    • QUBE RESEARCH & TECHNOLOGIES LTD removed 1,030,789 shares (-66.0%) from their portfolio in Q2 2026, for an estimated $25,594,490

    To track hedge funds' stock portfolios, check out Investivoq's institutional holdings dashboard. You can access data on hedge funds moves and 13F filings through the Investivoq API 13F endpoint.

    $LEVI Price Targets

    Multiple analysts have issued price targets for $LEVI recently. We have seen 6 analysts offer price targets for $LEVI in the last 6 months, with a median target of $27.5.

    Here are some recent targets:

    • Tom Nikic from Needham set a target price of $28.0 on 07/09/2026
    • Robert Drbul from BTIG set a target price of $27.0 on 07/09/2026
    • Matthew Boss from JP Morgan set a target price of $32.0 on 07/02/2026
    • Rick Patel from Raymond James set a target price of $27.0 on 07/02/2026
    • Dana Telsey from Telsey Advisory Group set a target price of $30.0 on 07/02/2026
    • Paul Lejuez from Citigroup set a target price of $25.0 on 06/29/2026

    This article is not financial advice. See Investivoq's disclaimers for more information. Note that there may be inaccuracies due to mistakes in ticker-mapping, and other anomalies.