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Hershey Falls as Investors Weigh Guidance Quality, Consumer Weakness, and Analyst Resets

Investivoq PriceTracker

The Hershey Company (HSY) is down 4.0% today. Here is some analysis on what might have caused this price movement.

Analysis: The most likely driver is a negative read-through from Hershey’s latest quarterly update: even though profit guidance improved, investors appeared focused on softer demand signals, pressure in convenience channels, and questions about how durable earnings gains will be. The selloff also may have been amplified by analyst target cuts and a downgrade that followed the results.

Details:

  • Hershey’s late-October earnings release included stronger third-quarter results and a higher full-year adjusted earnings outlook, but the market reaction suggested investors were looking past the near-term beat.
  • Management flagged a more cautious consumer environment, including weakness in convenience-store trends, which can raise concern about volume growth and pricing power.
  • The company’s quarterly filing showed its international segment posted a wider loss, reflecting higher commodity and manufacturing costs along with lower volumes.
  • This could also be because several Wall Street firms reduced price targets after the report, and one firm moved its rating from Buy to Hold, signaling less upside after the recent rebound.

    • Sources:

    SEC, Yahoo Finance, Benzinga

    Disclaimer: This price movement analysis was generated with the help of AI. Please double-check the information provided for mistakes.

    $HSY Insider Trading Activity

    HSY Insider Trades

    $HSY insiders have traded $HSY stock on the open market 566 times in the past 6 months. Of those trades, 0 have been purchases and 566 have been sales.

    Here’s a breakdown of recent trading of $HSY stock by insiders over the last 6 months:

    • TRUST CO TRUSTEE IN TRUST FOR MILTON HERSHEY SCHOOL HERSHEY has made 0 purchases and 561 sales selling 1,170,000 shares for an estimated $206,435,834.
    • STEVEN E VOSKUIL (SVP, Chief Financial Officer) has made 0 purchases and 3 sales selling 3,950 shares for an estimated $686,145.
    • JENNIFER MCCALMAN (VP, Chief Accounting Officer) sold 710 shares for an estimated $128,353
    • CORDEL ROBBIN-COKER sold 124 shares for an estimated $22,365

    To track insider transactions, check out Investivoq's insider trading dashboard. You can access data on insider stock transactions through the Investivoq API insider transaction endpoint.

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    $HSY Hedge Fund Activity

    We have seen 614 institutional investors add shares of $HSY stock to their portfolio, and 749 decrease their positions in their most recent quarter.

    Here are some of the largest recent moves:

    • SIXTH STREET PARTNERS MANAGEMENT COMPANY, L.P. added 4,760,502 shares (+inf%) to their portfolio in Q2 2026, for an estimated $835,230,075
    • GQG PARTNERS LLC added 2,766,786 shares (+inf%) to their portfolio in Q2 2026, for an estimated $485,432,603
    • TWO SIGMA INVESTMENTS, LP removed 1,930,042 shares (-97.7%) from their portfolio in Q2 2026, for an estimated $338,625,868
    • MORGAN STANLEY added 1,704,037 shares (+43.2%) to their portfolio in Q2 2026, for an estimated $298,973,291
    • JPMORGAN CHASE & CO added 1,651,100 shares (+inf%) to their portfolio in Q2 2026, for an estimated $289,685,495
    • NORDEA INVESTMENT MANAGEMENT AB added 1,238,958 shares (+120.6%) to their portfolio in Q3 2026, for an estimated $195,272,170
    • FEDERATED HERMES, INC. added 988,763 shares (+68003.0%) to their portfolio in Q2 2026, for an estimated $173,478,468

    To track hedge funds' stock portfolios, check out Investivoq's institutional holdings dashboard. You can access data on hedge funds moves and 13F filings through the Investivoq API 13F endpoint.

    $HSY Congressional Stock Trading

    Members of Congress have traded $HSY stock 1 times in the past 6 months. Of those trades, 0 have been purchases and 1 have been sales.

    Here’s a breakdown of recent trading of $HSY stock by members of Congress over the last 6 months:

    • REPRESENTATIVE DAN NEWHOUSE sold up to $15,000 on 07/10.

    To track congressional stock trading, check out Investivoq's congressional trading dashboard. You can access data on congressional stock trades through the Investivoq API Congress trades endpoint.

    $HSY Price Targets

    Multiple analysts have issued price targets for $HSY recently. We have seen 4 analysts offer price targets for $HSY in the last 6 months, with a median target of $200.0.

    Here are some recent targets:

    • Michael Lavery from Piper Sandler set a target price of $200.0 on 07/09/2026
    • Peter Galbo from B of A Securities set a target price of $200.0 on 06/25/2026
    • David Palmer from Evercore ISI Group set a target price of $255.0 on 05/27/2026
    • John Baumgartner from Mizuho set a target price of $185.0 on 05/20/2026

    This article is not financial advice. See Investivoq's disclaimers for more information. Note that there may be inaccuracies due to mistakes in ticker-mapping, and other anomalies.