Amazon Gains as Analyst Upgrade and AWS Optimism Lift Sentiment

Amazon.com, Inc. (AMZN) is up 3.9% today. Here is some analysis on what might have caused this price movement.

Analysis: The most likely driver is a fresh bullish call from Morgan Stanley, which named Amazon a top pick and lifted its price target while pointing to stronger expected growth at AWS and several AI-related catalysts. The move also appears to be getting support from company updates that kept attention on AWS product momentum and Amazon’s upcoming October 29 earnings report.

Details:

Sources:

Benzinga, Yahoo Finance, Amazon

Disclaimer: This price movement analysis was generated with the help of AI. Please double-check the information provided for mistakes.

$AMZN Insider Trading Activity

$AMZN insiders have traded $AMZN stock on the open market 61 times in the past 6 months. Of those trades, 0 have been purchases and 61 have been sales.

Here’s a breakdown of recent trading of $AMZN stock by insiders over the last 6 months:

• JEFFREY P BEZOS (Executive Chair) sold 1,209,649 shares for an estimated $346,453,513
• ANDREW R JASSY (President and CEO) has made 0 purchases and 10 sales selling 71,352 shares for an estimated $19,070,355.
• DOUGLAS J HERRINGTON (CEO Worldwide Amazon Stores) has made 0 purchases and 18 sales selling 52,715 shares for an estimated $14,148,844.
• MATTHEW S GARMAN (CEO Amazon Web Services) has made 0 purchases and 12 sales selling 41,483 shares for an estimated $10,854,849.
• DAVID ZAPOLSKY (Senior Vice President) has made 0 purchases and 11 sales selling 30,880 shares for an estimated $8,121,596.
• JONATHAN RUBINSTEIN has made 0 purchases and 2 sales selling 7,555 shares for an estimated $2,012,552.
• BRIAN T OLSAVSKY (Senior Vice President and CFO) sold 6,172 shares for an estimated $1,606,633
• SHELLEY REYNOLDS (Vice President) has made 0 purchases and 6 sales selling 4,706 shares for an estimated $1,226,857.

To track insider transactions, check out Investivoq's insider trading dashboard. You can access data on insider stock transactions through the Investivoq API insider transaction endpoint.

$AMZN Hedge Fund Activity

We have seen 3,135 institutional investors add shares of $AMZN stock to their portfolio, and 2,467 decrease their positions in their most recent quarter.

Here are some of the largest recent moves:

• JPMORGAN CHASE & CO added 167,979,147 shares (+inf%) to their portfolio in Q2 2026, for an estimated $40,036,149,895
• INVESCO LTD. added 86,675,127 shares (+151.7%) to their portfolio in Q2 2026, for an estimated $20,658,149,769
• SIXTH STREET PARTNERS MANAGEMENT COMPANY, L.P. added 66,029,318 shares (+inf%) to their portfolio in Q2 2026, for an estimated $15,737,427,652
• SG AMERICAS SECURITIES, LLC added 22,210,798 shares (+367.5%) to their portfolio in Q2 2026, for an estimated $5,293,721,595
• ALLIANCEBERNSTEIN L.P. removed 14,917,149 shares (-28.3%) from their portfolio in Q2 2026, for an estimated $3,555,353,292
• PRICE T ROWE ASSOCIATES INC /MD/ removed 14,091,485 shares (-11.5%) from their portfolio in Q2 2026, for an estimated $3,358,564,534
• BLACKROCK, INC. added 12,838,547 shares (+1.7%) to their portfolio in Q2 2026, for an estimated $3,059,939,291

To track hedge funds' stock portfolios, check out Investivoq's institutional holdings dashboard. You can access data on hedge funds moves and 13F filings through the Investivoq API 13F endpoint.

$AMZN Congressional Stock Trading

Members of Congress have traded $AMZN stock 7 times in the past 6 months. Of those trades, 2 have been purchases and 5 have been sales.

Here’s a breakdown of recent trading of $AMZN stock by members of Congress over the last 6 months:

• SENATOR CORY A. BOOKER sold up to $250,000 on 08/11.
• REPRESENTATIVE THOMAS H. KEAN, JR. purchased up to $15,000 on 07/08.
• REPRESENTATIVE MICHAEL A. RULLI sold up to $15,000 on 06/25.
• REPRESENTATIVE MATTHEW VAN EPPS sold up to $15,000 on 06/16.
• REPRESENTATIVE DAVID TAYLOR sold up to $15,000 on 06/05.
• REPRESENTATIVE DAN CRENSHAW sold up to $15,000 on 06/01.
• REPRESENTATIVE GILBERT RAY CISNEROS, JR. purchased up to $15,000 on 04/22.

To track congressional stock trading, check out Investivoq's congressional trading dashboard. You can access data on congressional stock trades through the Investivoq API Congress trades endpoint.

$AMZN Analyst Ratings

Wall Street analysts have issued reports on $AMZN in the last several months. We have seen 7 firms issue buy ratings on the stock, and 0 firms issue sell ratings.

Here are some recent analyst ratings:

• RBC Capital issued a "Outperform" rating on 04/30/2026
• Piper Sandler issued a "Overweight" rating on 04/30/2026
• Guggenheim issued a "Buy" rating on 04/30/2026
• Barclays issued a "Overweight" rating on 04/30/2026
• Benchmark issued a "Buy" rating on 04/30/2026
• Evercore ISI Group issued a "Outperform" rating on 04/30/2026
• Wells Fargo issued a "Overweight" rating on 04/30/2026

To track analyst ratings and price targets for $AMZN, check out Investivoq's $AMZN forecast page.

$AMZN Price Targets

Multiple analysts have issued price targets for $AMZN recently. We have seen 26 analysts offer price targets for $AMZN in the last 6 months, with a median target of $322.5.

Here are some recent targets:

• John Blackledge from TD Cowen set a target price of $340.0 on 07/08/2026
• Ken Gawrelski from Wells Fargo set a target price of $313.0 on 07/02/2026
• Youssef Squali from Truist Securities set a target price of $320.0 on 05/29/2026
• Mark Kelley from Stifel set a target price of $319.0 on 05/01/2026
• Mark Mahaney from Evercore ISI Group set a target price of $315.0 on 04/30/2026
• Maria Ripps from Canaccord Genuity set a target price of $330.0 on 04/30/2026
• Joseph Feldman from Telsey Advisory Group set a target price of $315.0 on 04/30/2026

This article is not financial advice. See Investivoq's disclaimers for more information. Note that there may be inaccuracies due to mistakes in ticker-mapping, and other anomalies.